{"product_id":"d2c-metrics-playbook-calculator-bundle","title":"The D2C Metrics Playbook + Founder's Calculator (Bundle)","description":"\u003cp\u003e\u003cstrong\u003eRead the playbook. Then run the numbers on your own business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis bundle gives you The D2C Metrics Playbook (90-page PDF) plus the Founder's Calculator, a ready-to-use spreadsheet that applies the book's formulas to your own numbers. Built for Indian D2C brands: rupees and lakhs, COD and RTO.\u003c\/p\u003e\u003ch3\u003eThe Founder's Calculator: 6 tabs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnit Economics:\u003c\/strong\u003e contribution per order, break-even CAC, break-even ROAS and a clear verdict on whether each new order makes money\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCOD vs Prepaid:\u003c\/strong\u003e what a COD order is really worth after RTO, the delivery rate COD needs to break even, and the gain from shifting orders to prepaid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLTV \u0026amp; Payback:\u003c\/strong\u003e contribution LTV, LTV:CAC, payback period and the most you can afford to pay per customer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunnel \u0026amp; Revenue:\u003c\/strong\u003e step-by-step funnel, revenue per visitor and a what-if scenario to test changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCash Check:\u003c\/strong\u003e working capital, cash conversion cycle and the extra cash your growth target needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart Here:\u003c\/strong\u003e a short guide that maps every tab to the chapter that explains it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePre-filled with the book's case-study brand so you can see how every number is built. Just replace the yellow cells with yours. Works in Excel and Google Sheets.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe D2C Metrics Playbook, Vol. 1 (PDF, 90 pages)\u003c\/li\u003e\n\u003cli\u003eThe D2C Founder's Calculator (Excel file, opens in Google Sheets too)\u003c\/li\u003e\n\u003cli\u003eInstant download after payment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBought separately, the playbook alone is ₹999. The bundle adds the calculator for ₹500 more.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow do I get my files?\u003c\/strong\u003e\u003cbr\u003eInstantly. After payment you get an email with download links for both the PDF and the calculator. They are also available on your order confirmation page.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need Microsoft Excel?\u003c\/strong\u003e\u003cbr\u003eNo. The calculator works in Excel and in Google Sheets, which is free. To use Google Sheets, upload the file to Google Drive and open it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need a finance background?\u003c\/strong\u003e\u003cbr\u003eNo. The calculator comes pre-filled with the book's example brand so you can see how every number is built. You only replace the yellow cells with your own numbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use the calculator for more than one brand?\u003c\/strong\u003e\u003cbr\u003eYes, for brands you own or run. Please do not share or resell the file.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I get a refund?\u003c\/strong\u003e\u003cbr\u003eBecause these are digital downloads, all sales are final. If a file does not arrive or does not open, we will fix it or refund you. See our Refund Policy for details.\u003c\/p\u003e","brand":"My Store 2","offers":[{"title":"Default Title","offer_id":67470871691422,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/8231\/4142\/files\/dropskies-bundle.jpg?v=1790962353","url":"https:\/\/dropskies.com\/products\/d2c-metrics-playbook-calculator-bundle","provider":"Dropskies","version":"1.0","type":"link"}