{"product_id":"d2c-metrics-playbook","title":"The D2C Metrics Playbook — Vol. 1 (eBook)","description":"\u003cp\u003e\u003cstrong\u003eYour ROAS says 4×. Your bank balance says otherwise.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe D2C Metrics Playbook is a practical 90-page guide for Indian D2C founders who want to know what their numbers are really telling them, and what to do next. It is built for Indian economics: COD, RTO, rupees and lakhs, not US benchmarks.\u003c\/p\u003e\u003ch3\u003eWhat you will be able to do\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCalculate your real contribution per order, and the maximum CAC you can afford\u003c\/li\u003e\n\u003cli\u003eFind your break-even ROAS, so you know which \"good\" campaigns are losing money\u003c\/li\u003e\n\u003cli\u003eSee what a COD order is really worth after RTO, with a full worked example\u003c\/li\u003e\n\u003cli\u003eDiagnose falling revenue, rising CAC or shrinking cash, step by step\u003c\/li\u003e\n\u003cli\u003eSpot when growth is quietly eating your cash\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat is inside\u003c\/h3\u003e\u003cp\u003e16 parts · 45 chapters · 10 case studies · formula cheat sheet · 100+ metric checklist · founder dashboard routines · glossary\u003c\/p\u003e\u003ch3\u003eWho it is for\u003c\/h3\u003e\u003cp\u003eFounders and early teams running a Shopify or D2C brand, spending on Meta or Google ads, with a meaningful share of COD orders.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cp\u003eInstant PDF download (90 pages). Read it on your phone, tablet or laptop.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWant to run these numbers on your own business?\u003c\/strong\u003e Get the Playbook + Founder's Calculator bundle for ₹1,499.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow do I get the ebook?\u003c\/strong\u003e\u003cbr\u003eInstantly. After payment you get an email with a download link, and the download is also available on your order confirmation page.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat format is it?\u003c\/strong\u003e\u003cbr\u003eA 90-page PDF that works on any phone, tablet or laptop.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need a finance background?\u003c\/strong\u003e\u003cbr\u003eNo. Every formula is explained in plain language and worked through with rupee examples from one case-study brand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it right for my business?\u003c\/strong\u003e\u003cbr\u003eIt is written for Indian D2C brands selling online, especially if you run Meta or Google ads and take COD orders. It is useful whether you are doing ₹2 lakh or ₹50 lakh a month.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I get a refund?\u003c\/strong\u003e\u003cbr\u003eBecause this is a digital download, all sales are final. If your file does not arrive or does not open, we will fix it or refund you. See our Refund Policy for details.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between the ebook and the bundle?\u003c\/strong\u003e\u003cbr\u003eThe bundle adds the Founder's Calculator, a 6-tab spreadsheet that runs the book's formulas on your own numbers.\u003c\/p\u003e","brand":"My Store 2","offers":[{"title":"Default Title","offer_id":67469840449694,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/8231\/4142\/files\/dropskies-book.jpg?v=1790962405","url":"https:\/\/dropskies.com\/products\/d2c-metrics-playbook","provider":"Dropskies","version":"1.0","type":"link"}