Practical ebooks for people building real businesses.
Short, numbers-first playbooks written for Indian founders and operators. Worked examples in rupees, no motivational filler, and you can finish one in a weekend.
On the shelf now
Our first playbook, for D2C brands that want to understand their numbers before they scale.
The D2C Metrics Playbook, Vol. 1
Traffic, customers, revenue, profit and cash for Indian D2C brands. 90 pages, 10 case studies.
Playbook + Founder's Calculator
The ebook plus a 6-tab spreadsheet that runs every formula on your own numbers.
More playbooks are on the way
Growth marketing, founder finance and the second volume of D2C Metrics are in the works. Join the list to hear first, and get a free sample today.
Browse by topic
D2C & ecommerce
Unit economics, ROAS, CAC, COD and RTO, inventory and cash.
1 ebook, 1 bundleGrowth marketing
Acquisition channels, creative testing and retention, by the numbers.
Coming soonFounder finance
Reading your P&L, GST basics, funding and runway for small brands.
Coming soonOperations
Fulfilment, suppliers, inventory planning and working capital.
Coming soonA taste of how we write
Every idea is worked through with real rupee numbers. This is Case 2 from The D2C Metrics Playbook: a month with 5× ROAS that still lost money.
| Attributed revenue | ₹20,00,000 |
| Product, shipping, fees, returns | −₹14,20,000 |
| Advertising | −₹4,00,000 |
| Salaries, rent, software | −₹3,00,000 |
| Operating result | −₹1,20,000 |
Why read Dropskies ebooks
Numbers, not motivation
Every chapter ends in something you can calculate on your own business this week.
Written for India
Rupees and lakhs, COD and RTO, UPI and courier remittance. Not US benchmarks.
Short enough to finish
Each playbook is built to be read in a weekend and kept open as a reference afterwards.
Get a free sample and every new release first.
12 pages from The D2C Metrics Playbook, including the full COD and RTO worked example. No spam, unsubscribe any time.
How do downloads work?
Right after payment you get an email with your download link. The download also appears on the order confirmation page. No app or account needed.
Can I read the ebooks on my phone?
Yes. Our ebooks are PDFs that open on any phone, tablet or laptop.
How do I pay?
UPI, debit and credit cards and netbanking, through a secure checkout.
Can I get a refund?
Because these are digital downloads, all sales are final. If a file doesn't arrive or won't open, we'll fix it or refund you.
When are new ebooks coming?
We publish one carefully worked playbook at a time. Join the list below and you'll hear about each new release first.