The D2C Metrics Playbook + Founder's Calculator (Bundle)

Read the playbook. Then run the numbers on your own business.

This bundle gives you The D2C Metrics Playbook (90-page PDF) plus the Founder's Calculator, a ready-to-use spreadsheet that applies the book's formulas to your own numbers. Built for Indian D2C brands: rupees and lakhs, COD and RTO.

The Founder's Calculator: 6 tabs

• Unit Economics: contribution per order, break-even CAC, break-even ROAS and a clear verdict on whether each new order makes money
• COD vs Prepaid: what a COD order is really worth after RTO, the delivery rate COD needs to break even, and the gain from shifting orders to prepaid
• LTV & Payback: contribution LTV, LTV:CAC, payback period and the most you can afford to pay per customer
• Funnel & Revenue: step-by-step funnel, revenue per visitor and a what-if scenario to test changes
• Cash Check: working capital, cash conversion cycle and the extra cash your growth target needs
• Start Here: a short guide that maps every tab to the chapter that explains it

Pre-filled with the book's case-study brand so you can see how every number is built. Just replace the yellow cells with yours. Works in Excel and Google Sheets.

What you get

• The D2C Metrics Playbook, Vol. 1 (PDF, 90 pages)
• The D2C Founder's Calculator (Excel file, opens in Google Sheets too)
• Instant download after payment

Bought separately, the playbook alone is ₹999. The bundle adds the calculator for ₹500 more.

Frequently asked questions

How do I get my files?
Instantly. After payment you get an email with download links for both the PDF and the calculator. They are also available on your order confirmation page.

Do I need Microsoft Excel?
No. The calculator works in Excel and in Google Sheets, which is free. To use Google Sheets, upload the file to Google Drive and open it.

Do I need a finance background?
No. The calculator comes pre-filled with the book's example brand so you can see how every number is built. You only replace the yellow cells with your own numbers.

Can I use the calculator for more than one brand?
Yes, for brands you own or run. Please do not share or resell the file.

Can I get a refund?
Because these are digital downloads, all sales are final. If a file does not arrive or does not open, we will fix it or refund you. See our Refund Policy for details.