Dropskies publishes practical, numbers-first playbooks for Indian D2C founders.
Why we exist
Most ecommerce advice is written for US brands. Indian D2C runs on different economics: cash on delivery, RTO, courier remittance delays, UPI, and ad budgets measured in lakhs, not millions of dollars. Advice that ignores these realities can make a business look healthy on a dashboard while it quietly loses money.
We write for the founder who has to make the call: whether to scale ad spend, restrict COD, place a big inventory order or raise prices. The goal is to understand your numbers well enough to make that call with confidence.
What we believe
- Metrics are a system, not a list. Never optimise one number without checking the number it affects.
- Revenue is not profit, and profit is not cash. A good business needs all three.
- Examples beat theory. Every concept we teach is worked through with real rupee numbers.
Our first title
The D2C Metrics Playbook, Vol. 1 is a 90-page guide to traffic, customers, revenue, profit and cash for D2C brands. It is also available as a bundle with the Founder's Calculator, a spreadsheet that runs every formula on your own numbers.
Get in touch
Questions, feedback or a topic you want us to cover in Vol. 2? Write to us at support@dropskies.com.