The D2C Metrics Playbook — Vol. 1 (eBook)

Your ROAS says 4×. Your bank balance says otherwise.

The D2C Metrics Playbook is a practical 90-page guide for Indian D2C founders who want to know what their numbers are really telling them, and what to do next. It is built for Indian economics: COD, RTO, rupees and lakhs, not US benchmarks.

What you will be able to do

• Calculate your real contribution per order, and the maximum CAC you can afford
• Find your break-even ROAS, so you know which "good" campaigns are losing money
• See what a COD order is really worth after RTO, with a full worked example
• Diagnose falling revenue, rising CAC or shrinking cash, step by step
• Spot when growth is quietly eating your cash

What is inside

16 parts · 45 chapters · 10 case studies · formula cheat sheet · 100+ metric checklist · founder dashboard routines · glossary

Who it is for

Founders and early teams running a Shopify or D2C brand, spending on Meta or Google ads, with a meaningful share of COD orders.

What you get

Instant PDF download (90 pages). Read it on your phone, tablet or laptop.

Want to run these numbers on your own business? Get the Playbook + Founder's Calculator bundle for ₹1,499.

Frequently asked questions

How do I get the ebook?
Instantly. After payment you get an email with a download link, and the download is also available on your order confirmation page.

What format is it?
A 90-page PDF that works on any phone, tablet or laptop.

Do I need a finance background?
No. Every formula is explained in plain language and worked through with rupee examples from one case-study brand.

Is it right for my business?
It is written for Indian D2C brands selling online, especially if you run Meta or Google ads and take COD orders. It is useful whether you are doing ₹2 lakh or ₹50 lakh a month.

Can I get a refund?
Because this is a digital download, all sales are final. If your file does not arrive or does not open, we will fix it or refund you. See our Refund Policy for details.

What is the difference between the ebook and the bundle?
The bundle adds the Founder's Calculator, a 6-tab spreadsheet that runs the book's formulas on your own numbers.